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Feb 27, 2018
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The French video gaming publisher, famous for many bestselling video games like “Assasin’s Creed”, “Far Cry”, “Prince of Persia” and more, Ubisoft is exploring Blockchain technology and is embracing potential implementation of the technology. The research is made by the company’s Strategic Innovation Lab.
The Gaming Industry is embracing Blockchain technology
This is a technology research division that absorbs all of the innovations happening in the world of technology that could be relevant for the company in the future and potential use cases. The lab analyzes trends on how users interact with new technologies and makes strategic plans that focus on technology implementation for Ubisoft going forward.
The division’s director of insight and trends, Lidwine Sauer made a statement to the gaming news site IGN that Ubisoft is interested in Blockchain technology and the ability to offer unique ownership over digital items. She said that the technology provides many opportunities and security features to “have real digital collectables that cannot be replicated by anyone and can be 100% owned by someone”.
These statements were made before her DICE 2018 speech. A particular use case that Ubisoft is aiming at is related to “one-of-a-kind downloadable content” (DLC), which can be distributed by game publishers and can include add-ons like gameplay features or aesthetic changes.
Ubisoft: Blockchain offers many security Features
Sauer also said that the Blockchain provides more security features over intellectual property:
“Thanks to Blockchain, we can now have the equivalent of a digital Picasso, with the advantage that it’s a lot more difficult to steal something on the Blockchain than to steal a Picasso.”
Blockchain technology offers many security features to the users. It provides security features for digital collectibles to be protected from counterfeiting. Blockchain makes stealing of intellectual property much harder than stealing them from museums of other institutions.
Blockchain allows for digital items to be one-of-a-kind comparing to the real world where there could be many reporoductions of the product. Sauer believes that there is something even more advanced that can be achieved with Blockchain technology that Ubisoft is actively researching.
“We want to go further than that” she said. “We feel that there is something even more interesting to find through Blockchain, and we are in the process of trying to find that interesting thing.”
Development and Research of Blockchain
Ubisoft’s Strategic Innovation Lab is researching many things from AI and Blockchain to merging digital and physical properties. They asked themselves if trends create opportunities for innovation and the creation of new services.
Ubisoft is not the first gaming developer to research future use cases of Blockchain technology. Many have heard of CryptoKitties. This is a game where you can buy, breed and sell unique digital cats which are on the Ethereum Network. This facilitates them as unique digital content. CryptoKitties is much more complex than that and if you want to read more about it click our comprehensive article about the game.
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