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Introduction

The PEP Network is the first blockchain render protocol for personalizable marketplace. The network is able to bring creators, consumers, developers and render farmers together in a collaborative and remunerative content economy. The interesting thing is that anyone with a smartphone can earn PEP.

The company behind PEP Netowrk is known as Mobigraph, a Sillicon valley company that has products on the market and has established some important partnerships. The company has been awarded with two prizes: Hot Innovative Startup 2018, and Mobile Star Award for 2017.

Smartphone users and companies are spending important sums of money on emojis and stickers. But at the moment, more innovative products are appearing, like Live Stickers & Camera AR Lens. The current marketplaces do not allow users to personalise their experience.

PEP Network is working in order to set a new standard to the industry. The intention is to transform the existing business model into a better one. With ta new blockchain protocol that brings creators, consumers, developers, and render farmers together in a collaborative and remunerative content economy.

PEP offers visually rich, emotionally engaging and runtime personalizable content. That would allow people to have a more immersive experience while using WhatsApp, Facebook, Telegram, etc.

Roadmap

The company has a clear roadmap. It provides information about the developments that will take place between 2017 and 2020. For 2020 the company is planning to have 100 million users worldwide, whether this is achievable or not remains to be seen.

For 2019 the company plans to keep its expansion plan trying to reach 50 million users by September.

Token Distribution and Budget Allocation

In the PEP Network, 600,000,000 PEP tokens will be created. 50% of the PEP tokens will be sold to the public and 5% will be reserved for bonuses.

The hard cap is $30 million, with possibilities to pay with Bitcoin or Ethereum. Between the 15th May, and 17th May, the Whitelist PreSale will take place. The public sale will be held between May the 30th and June the 30th.

  • 50% will be allocated for the general public.
  • 15% Platform rewards and incentives
  • 15% Team
  • 6% ICO Expenses
  • 5% Bonuses
  • 5% Reserved
  • 4% Future Stakeholders and Advisors

The fund allocation will be as follows:

  • 40% R&D
  • 30% Marketing & PR
  • 18% Operational Expenses
  • 5% Legal
  • 7% Reserves for Future use

Team

Udayakumar Kardivel:

Udayakumar Kardivel is the CEO & Co-Founder of PEP Network. He has over 18 years of experience in product and business leadership. He has been Head of Graphics at Samsung, and has been a key contributor towards Samsung’s Mobile growth to World Nº 1.

Siddhartha Vinnakote:

Siddhartha Vinnakote is the CTO & Co-Founder of PEP Netork. He has over 12 years of experience in technical leadership. He was Chief Engineer at Samsung and is a mobile and 3D Graphics Expert.

Sujith Kumar C R:

Sujith Kumar is the Chief Strategist & Co-Founder of PEP Network. He has more than 19 years of experience in Product leadership, and was working as a Senior Chief Architect at Samsung.

Subrhmanyam A S:

Subrhmanyam A S is the CPO & Co-Founder of PEP Network. He has more than 13 years of experience in Product leadership and he worked as Principal Architect at Samsung.

Other team members are Govind Malehithlu, the COO & CBDO, Palanikumar Thangapandian, Cloud Expert and Blockchain beginner, Rakesh Nanda, Createive Director and Sanjeeth Boloor, Head of Marketing.

White Paper

The white paper has been created very well. It has all the information required, it is well explained, and it is very well ordered. The team has decided to go straight to the point with this white paper. Indeed, it has the technical information required by investors, the information about the token, the team, the budget allocation and all the important aspects of the ICO.

They also warn the investors about the risks of investing in the ICO and the tokens. At the same time, the white paper is very explicative and user-friendly. There are some images that help the reader to understand better the concepts explained, they show graphics and other informative tables, and it is written in a correct way without being so technical neither simplistic.

Business

The company is trying to transform the existing business model to be a more powerful one. The team wants to potentiate the current visual content and combine it with Blockchain, Artificial Intelligence, and Distributed Rendering in order to offer a much better and personalizable content.

Businesses and brands are very interested in their clients and how they emotionally engage with the content that they provide. PEP Network will play an important role in order to potentiate the engagement between clients and marketing campaigns.

The PEP Network revolves around 3 main entities: Services, Participants, and Revenue. The company behind PEP Network will be investing and building tools and services.

Website

The website looks like a standard ICO site. It has the most information for investors to have a first impression of the Initial Coin Offering and the project. The team, the ecosystem, the way the project will work, and information about the token and roadmap are included.

If an investor does not want to read the white paper, the website will work very well as a summary of the project and the whole ICO.

Token Evaluation

The PEP token will be used in the PEP network as a currency and to drive value exchange across the ecosystem. The tokens are a way to earn and spend based on personalizable and self expressive content.

The token will offer access to the PEP network, its contents and the services it provides. PEP Tokens will be used to create copyrighted content, develop applications (AR/VR/Keyboard) which can access content marketplace using API/SDK upon subscription. Sell content, transfer ownership of content to another participant, and many more other uses.

Conclusion

PEP Network seems a very professional and good quality Initial Coin Offering. It is planned by a team of experts that was working in one of the most important technological companies all over the world.

If they were part of the growing strategy of this company, they know how the industry works, they know how to develop attractive products, and how to create a profitable and serious network.

The goal of the company is to bring a billion of users to the PEP Eco-System and be a global leader in the industry.

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