Let It Play ICO: Audio Layer Of The Internet

Let It Play ICO

Let It Play is creating a decentralized ecosystem with attention economy, which allows any news portal, community, blogger or website to create, distribute and commercialize audio version of content.

Let It Play	ICO Status: Coming	TBA
https://letitplay.io/	Concept: Yet, even content as popular as news is far more likely to be found in text or video form, and audio content on the Internet remains a second-class citizen. The main reason is that production of audio content brings no direct profits to the Content Providers, and requires additional investment into its production. Let It Play provides a solution to this problem. Let It Play is backed by EOS blockchain technology. Decentralized nature of this solution allows us to implement a genuinely transparent and fair attention economy designed to reward content creators for consumer attention to content, including listens, likes, comments and reposts. Similarly to what Steem has done for text content, Let It Play will do for audio. Whitepaper: Get more information
Venture	Raised Capital: 266 ETH Venture Round: No Price: 10,000 PLAY = 1 ETH	ICO token Distribution: Product development 36% Community development 35% Reserve fund 12% Marketing 7% Administrative 7% Legal 3%
Mining	Supply: 1,000,000,000 PLAY	Usage: Play tokens are utility tokens designed for circulation in an ecosystem as internal means of payment for transactions amongst participants. A part of Play tokens will be issued during ICO for the initial supply of the economy. Later on Play tokens will be issued by the blockchain based on consumer behavior and will be distributed among Content Providers, Distributors, Miners, and Minters. When building the Play token emission model we looked to the Steem model, but we are going to enhance it to take into account the specifics of audio content consumption.
Competitors	We oftentimes refer to the Steem blockchain as a good example of attention economy implementation. It largely inspired us to create the Let It Play. Why are we not using the Steem blockchain for our project? The Let It Play blockchain assumes that rewards for consumer attention are distributed mainly to the benefit of the Content Provider. We assume that listens, likes, and comments should be voluntary. The Consumer gets content for the sake of praxeological benefit. This means that free content by itself is a reward. The Let It Play blockchain will not issue additional tokens for long-term holders of PlayPower. PlayPower, first of all, is a means to increase influence and competitive capacity in the Let It Play ecosystem, but not a long-term investment instrument that is immune to inflation. In Let It Play, protection against inflation is provided by external demand for Play tokens that is not observed in Steem. In the Let It Play ecosystem, Advertisers will be able to target ads to Consumers in intervals between podcasts, but will pay for consumer attention according to levels of PlayPower. In Let It Play content is rewarded without time limitation.
Initial Coin Offering	ICO Launch: 1st of May 2018 ICO Finish: TBA ICO Tradable on Exchanges since: still not tradable	Platform: Ethereum (ERC20 Token)
Offices/Locations	Bulgaria

Team behind Let It Play

Andrey Durakov

CEO

Professional experience more than 11 years Senior lecturer at Perm State University since 2007 Chief Executive Officer in “Maugry” since 2011 Education: Perm State University (master of science)

Kirill Yurkov

CTO

Professional experience more than 6,5 years Senior lecturer at Perm State University since 2006 Education: Perm State University (master of science) LinkedIn

Grisha Klimov

Web and Cloud Expert

Professional experience more than 13 years Team leader of Roxosoft since 2012 Lecturer at Perm State University since 2006 till 2012 Education: Perm State University (master of science) Professional software engineer proficient in distributed data-driven systems and web applications. He has strong skills with efficient and complex code. Detail-oriented with good sense of design and usability. LinkedIn

Aleksander Drem

Business Development

Partner of an Absolute Holdings since 2015 Chief Visionary Officer of “Brancheck” Education: Moscow Technological University (magister, engineer) London School of Business and Finance LinkedIn

Danil Gubaydulin

Product Manager

Project Manager in MultiSolutions Lab since 2016 Project Manager in LetItPlay Lab since 2017 Education: Higher School of Economics (bachelor) LinkedIn

Vadim Kropotin

Product Manager

Project Manager in MultiSolutions Lab since 2017 Project Manager in LetItPlay Lab since 2017 Education: Higher School of Economics (bachelor) LinkedIn