Let It Play ICO

Let It Play is creating a decentralized ecosystem with attention economy, which allows any news portal, community, blogger or website to create, distribute and commercialize audio version of content.

Let It Play
ICO Status: Coming
TBA


https://letitplay.io/
ICO: Let It Play – the Initial Coin Offering
5 (100%) 1 vote


Concept:

Yet, even content as popular as news is far more likely to be found in text or video form, and audio content on the Internet remains a second-class citizen. The main reason is that production of audio content brings no direct profits to the Content Providers, and requires additional investment into its production. Let It Play provides a solution to this problem. Let It Play is backed by EOS blockchain technology. Decentralized nature of this solution allows us to implement a genuinely transparent and fair attention economy designed to reward content creators for consumer attention to content, including listens, likes, comments and reposts. Similarly to what Steem has done for text content, Let It Play will do for audio.


Whitepaper:
Get more information
Venture

Raised Capital:
266 ETH


Venture Round:
No Venture Round

Price:
10,000 PLAY = 1 ETH
ICO token Distribution:

Product development 36% Community development 35% Reserve fund 12% Marketing 7% Administrative 7% Legal 3%
Mining

Let It Play ICO
Supply:

1,000,000,000 PLAY
Usage:

Play tokens are utility tokens designed for circulation in an ecosystem as internal means of payment for transactions amongst participants. A part of Play tokens will be issued during ICO for the initial supply of the economy. Later on Play tokens will be issued by the blockchain based on consumer behavior and will be distributed among Content Providers, Distributors, Miners, and Minters. When building the Play token emission model we looked to the Steem model, but we are going to enhance it to take into account the specifics of audio content consumption.
Competitors

ICO-Competitors
We oftentimes refer to the Steem blockchain as a good example of attention economy implementation.
It largely inspired us to create the Let It Play. Why are we not using the Steem blockchain for our project?

The Let It Play blockchain assumes that rewards
for consumer attention are distributed mainly to
the benefit of the Content Provider. We assume
that listens, likes, and comments should be
voluntary. The Consumer gets content for the sake
of praxeological benefit. This means that free
content by itself is a reward.

The Let It Play blockchain will not issue additional
tokens for long-term holders of PlayPower.
PlayPower, first of all, is a means to increase
influence and competitive capacity in the
Let It Play ecosystem, but not a long-term
investment instrument that is immune to inflation.
In Let It Play, protection against inflation is
provided by external demand for Play tokens that
is not observed in Steem.

In the Let It Play ecosystem, Advertisers will be
able to target ads to Consumers in intervals
between podcasts, but will pay for consumer
attention according to levels of PlayPower.
In Let It Play content is rewarded without time
limitation.
Initial Coin Offering

Initial Coin Offering Let It Play
ICO Launch:
1st of May 2018

ICO Finish:
TBA

ICO Tradable on Exchanges since:
still not tradable

Platform: Ethereum (ERC20 Token)
Offices/Locations

Offices and Locations of the Let It Play
Bulgaria

Team behind Let It Play


 

Andrey Durakov

CEO

Professional experience more than 11 years Senior lecturer at Perm State University since 2007 Chief Executive Officer in “Maugry” since 2011 Education: Perm State University (master of science)

LinkedIn

 

Kirill Yurkov

CTO

Professional experience more than 6,5 years Senior lecturer at Perm State University since 2006 Education: Perm State University (master of science) LinkedIn

 

Grisha Klimov

Web and Cloud Expert

Professional experience more than 13 years Team leader of Roxosoft since 2012 Lecturer at Perm State University since 2006 till 2012 Education: Perm State University (master of science) Professional software engineer proficient in distributed data-driven systems and web applications. He has strong skills with efficient and complex code. Detail-oriented with good sense of design and usability. LinkedIn


 

Aleksander Drem

Business Development

Partner of an Absolute Holdings since 2015 Chief Visionary Officer of “Brancheck” Education: Moscow Technological University (magister, engineer) London School of Business and Finance LinkedIn

 

Danil Gubaydulin

Product Manager

Project Manager in MultiSolutions Lab since 2016 Project Manager in LetItPlay Lab since 2017 Education: Higher School of Economics (bachelor) LinkedIn

 

Vadim Kropotin

Product Manager

Project Manager in MultiSolutions Lab since 2017 Project Manager in LetItPlay Lab since 2017 Education: Higher School of Economics (bachelor) LinkedIn


Background-Let It Play

Visit letitplay.io for more info.

 

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