One of the most important trading platforms in Canada, Coinsquare, has decided to launch a TV advertisement before its IPO. Coinsquare, is also known as the ‘Canadian Coinbase’ and will be launching its IPO in September this year.
Coinsquare TV Campaign
An easy way to learn about cryptocurrencies is when massive media outlets start to cover different topics related to cryptocurrencies. This time, Coinsquare has decided to launch a TV campaign in order to attract more users before going public later this year.
Coinsquare is a crypto trading platform that supports different cryptocurrencies including Bitcoin, Ethereum, Litecoin, or Dogecoin. The company is located in Canada, but it offers its services to users from all over the world.
“The United States and the United Kingdom market are next. We believe that we will be a strong competitor to Coinbase and other exchanges in the United States by the end of the year,” commented Cole Diamond, Coinsquare’s CEO.
— Coinsquare (@Coinsquare) April 9, 2018
Coinsquare is planning to sell shares through an Initial Public Offering (IPO) on the main Toronto Stock Exchange. This is one of the main differences to other crypto or blockchain related companies that have bene listed on Canada’s junior TSX Venture Exchange.
Mr Diamond explained:
“We believe that there are a tremendous amount of low-quality deals going public. We’re racing, but racing to do it right. We’re going to take the old-school route as an IPO to the Toronto Stock Exchange.”
In the future, Coinsquare is planning to add Ripple to its platform, compared to Coinbase that has announced that it is not thinking about adding it in the near future. In the past, Coinbase has hinted that it could offer other cryptocurrencies, but Bitcoin Cash was the only one added at the end of 2017.
Another important cryptocurrency exchange, Gemini, has unveiled a new platform for big and important investors. The crypto platform, Winklevoss twin’s property, announced in a blog post that they are launching Gemini Block Trading.
“As part of our mission to continue to improve and expand our platform, we are excited to launch Gemini Block Trading, a fully electronic block trading facility. Block Trading enables our customers to buy and sell large quantities of digital assets outside of Gemini’s continuous order books, creating an additional mechanism to source liquidity when trading in greater size.”
The company will be able to reduce the volatility that affects the cryptocurrency market. At the moment, only two cryptocurrencies will be accepted in the platform, Bitcoin and Ethereum, but in the future, new virtual currencies could be included.
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Images Courtesy of ForexBrokerz and Glasdoor
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