Last week, regulatory complaints were filed against Google and other companies by Brave. The reasons are allegedly very low privacy protection for basic users when it comes to the online ad industry.
In this day and age privacy is a widely discussed issue. Especially when it comes to online privacy, Google doesn’t exactly have a flawless reputation
In the following statement, Johnny Ryan, the chief policy officer of Brave expressed his concerns:
“The constant and incredibly large data breach in the behavioral ad industry is undeniable. Adtech companies have refused to comply, despite the 2-year lead-in period before the GDPR. The problem is easily fixable since ads can fulfill their purpose without sharing personal data.”
Now this has been a largely discussed topic. The accusations against Google have started from a long time ago and range from pointless to absurd.
While some people don’t mind the government having access to their information as long as it’s used for protecting their way of life, others see this as an unforgivable intrusion of privacy. The biggest problem however, is that Google is selling user information not only to governments, but to other private companies.
According to an article by Forbes, e-mails and communication on gmail is not safe at all.
Brave is taking a strong stance against one of the world’s biggest companies
In the complaints, it’s mentioned that upon searching on Google, users’ personal data is shared between many companies. The companies afterwards determine the users’ preferences and target them with personalized ads.
This is clearly violating the GDPR’s requirements. They clearly state that, personal information/data should be proceeded in a manner which ensures its security. This also includes protection against unauthorized and unlawful processing.
The amount of personal information, companies can freely access is alarming. They can get access to the type of content you view, your location, what kind of a smartphone/computer you are using, cookie matches and also your IP address.
The combination of this data reveals to the company the users’ approximate age, gender, hobbies, social media preference, political alignments, sexual orientation and much more.
According the GDPR, inability to protect user data should cost the violating companies 4% of their global turnover. However, if this move is successful, there could be far larger implications for giants like Google and Facebook.
Brave is already taking steps as it has announced that Qwant will be the new default search engine. While Brave is a browser more oriented towards privacy, there are also other features which the users can enjoy. The engine also offers token rewards and promises many new exciting features in the future.
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